Can you believe it’s 2019? Here’s a look at what went on at The Modest Man in 2018, including a detailed income report.
Note: you can find the full version of this post at brockmcgoff.com.
2018 Income Report
You may know that I published quarterly income reports here on The Modest Man.
In a world of sponsored content, paid reviews and questionable online “business” models, it feels good to be transparent about how I make money.
You can apply this to any digital media publisher, by the way. When something is free, you’re the product. People like me who run websites and YouTube channels are in the business of monetizing your attention.
It’s not a bad thing, but you should know that’s what’s going on. If you want to learn more about this, read up on exactly how this site makes money.
Here’s how TMM did in 2018:
Here’s a look at 2017 vs. 2018 by category:
This is the first year that TMM revenue didn’t grow substantially, mostly due to publishing way less sponsored content.
Most Popular Content
Of the 24 new articles published in 2018, these were the three most popular:
Let’s take a look at what went well and what did not go well.
What Went Well
YouTube and Instagram went well in 2018. I uploaded 49 new videos and saw a lot of growth on the YT channel, which now gets more monthly views than this website.
Ended the year with almost 20k IG followers (way up from 2017).
What Did Not Go Well
I only published 24 articles (half compared to 2017), and traffic was totally flat.
In 2019, I’m focusing on building a team of TMM contributors in an effort to put out more great content about style, watches, grooming, travel, fitness, confidence and product reviews.
Goals for 2019
Here’s what I’d like to do in 2019:
More Articles – I want to publish at least 25 articles produced by TMM contributors.
More Organic Traffic – I’d like to see TMM start growing organically again; the goal is a “modest” increase of 15% in organic traffic, year over year.
More Instagram – IG is the only social media platform I actually use on a daily basis. It’s a great place for men’s style, watches, etc. I want to double the TMM Instagram following to at least 40k followers in 2019.
What are your goals for 2019? Leave a comment below!