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About

Welcome to The Modest Man ๐Ÿ‘‹๐Ÿผ

If you want to look and feel like a million bucks, you’re in the right place.

From building a wardrobe and learning what colors to wear, to buying the right cologne and finding your next favorite hairstyle, TMM has you covered.

Want to learn more about this site and the people behind it? Read on…

A Word From the Founder

Brock wearing Core Temp jacket
@brockmcgoff

Hello! My name is Brock.

I started this blog after realizing in my early 20s that I was a poorly dressed young man, and it was affecting my professional and social life.

My dad used to say, “Your clothes are either working for you or against you, but they’re always working.”

All throughout high school, college and my early professional years, my clothes were working against me.

Why? Because no one ever taught me how to dress well.

I never knew what colors to wear, how clothes should fit, or how to put together an outfit.

To make things worse, I’m 5’6″ in boots and 125 lbs after dinner, so most clothes don’t fit me properly. Pants are too long, shirts are too baggy. They make me look like a kid wearing hand-me-downs!

When I decided to start dressing better, I did what any self-respecting Millennial would do circa 2013:

I Googled it.

How to dress well

I found lots of solid advice, but nothing was geared specifically toward me. So I started themodestman.com to document my style journey and share what I was learning.

Fast forward to today, and The Modest Man has grown into one of the most popular men’s style publications in the world.

TMM reaches millions of readers each year and has been featured in Esquire, Huffington Post, Men’s Health, WWD, Fortune and more.

None of this would be possible without you, dear reader, and for that I’m grateful ๐Ÿ™๐Ÿป

Can you trust this site?

Letโ€™s be honest: most online content sucks. No doubt, youโ€™ve come across sponsored product โ€œreviewsโ€ written by people with no expertise or passion.

Youโ€™ve seen the โ€œbuying guidesโ€ that are really just lists of affiliate links, written by people with no hands-on experience with the products.

We hate this stuff as much as you do…

Here’s our editorial promise:

  1. We donโ€™t accept payment for reviews, ever. We do sometimes receive press samples.
  2. Every review is hands-on, meaning we actually test drive the products.
  3. We only recommend products we believe in and would buy for ourselves or a friend.
  4. We cover brands regardless of our relationship with them (i.e., brands that donโ€™t offer payment for traffic).

Our approach to content is the same as our approach to building a great wardrobe: itโ€™s about quality, not quantity.

Your trust is our #1 priority, always. Please reach out with any questions, concerns or suggestions (editor at thethemodestman dot com).

We appreciate you ๐Ÿ™๐Ÿป

Meet the Team

Graham Riley

Graham Romero

Director of Operations

Captain of the ship, Graham is the guy who makes sure TMM keeps publishing fresh content each week. He also enjoys testing and reviewing popular brands like Blundstone and Beckett Simonon.

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Ryan Hallstrom editor

Ryan Hallstrom

Senior Editor

Ryan is from Horseheads, NYโ€” the only town in America named in honor of military packhorses. When he’s not writing about menswear, he enjoys woodworking, running and perfecting his penmanship.

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Asfand Yar

Asfand Yar

Web Producer

Asfand is a WordPress developer and SEO expert. He makes sure every article is laid out just right so it looks great on your screen and is easy to read. Oh, and he loves basketball โ›น๐Ÿฝ

    Shubham

    Shubham Jain

    Web Producer

    Shubham is a freelance SEO guy who makes sure you have an excellent user experience on this website. He loves gaming and hanging out at the beach with his family.

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    Ian Chandler

    Ian Chandler

    Contributor

    Ian is a freelance writer with a penchant for men’s hair and grooming. He’s also TMM’s resident expert on vegan menswear and vegan leather goods.

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    Brian Adee

    Brian Adee

    Contributor

    From food and drink to hiking and EDC, Brian looks for that special quality in everything he does. You’ll often find him with his backpack and an old book, hitting the streets or the trail in search of inspiration.

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    Karlton Miko Tyack

    Karlton Miko Tyack

    Contributor

    A lifelong watch enthusiast, Karlton is TMM’s resident expert on vintage and luxury timepieces. He was born in LA and studied art history in Boston. He loves rugby, football, and optimism ๐Ÿ˜€

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    Susannah Pask

    Susannah Pask

    Contributor

    A former national magazine publisher at The Atlantic and best-selling author, Susannah writes for several luxury fashion websites in the U.S., Europe and Dubai. She’s an avid equestrian and competes locally in her hometown of Aiken, South Carolina.

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    Tony Gorga

    Tony Gorga

    Contributor

    Tony is a market research professional by day and a style writer by night. He also enjoys working out, craft beer and spending time with his wife, daughter, and dog.

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    Brock McGoff

    Brock McGoff

    Founder

    Besides writing about men’s style and making videos, Brock likes strength training, reading fiction and hanging out with his family. He thinks everyone should own white leather sneakers and a 36mm wrist watch.

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    Psst…want more?

    Are you curious about the business side of a blog like TMM? Here’s a peak behind the curtain. If you want more, check out fulltimeblog.com.

    Love watches? Check out our other website, The Slender Wrist ๐Ÿ˜‰

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    Top 5 Favorites for Fall & Winter 2022

    1. Thursday Boots Captain – still the best Goodyear-welted boot under $200 (full review here) ๐Ÿฅพ
    2. Matte for Men SPF Lotionย – because you should be using moisturizer with SPF
    3. Darn Tough Wool Socks – possibly the best boot socks you can buy ๐Ÿงฆ
    4. Hamilton Khaki Mechanical – perfect everyday mechanical watch under $500 (Amazon/Jomashop)
    5. Flint & Tinder Waxed Jacket – great fit, perfect weight for fall ๐Ÿ‘๐Ÿผ

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