Every guy needs a solid grooming brand that they can rely on. Here are some exceptional natural options to choose from.
The world of men’s grooming has absolutely exploded over the past decade. New brands pop up all the time, and many of those become modern classics.
While this popularity is a good thing, it also means that you can easily get “option paralysis.” Guys used to have one or two choices at the local drugstore, and now they can pick from a wide range of innovative companies that run the gamut from organic skin care to makeup for men.
In particular, natural grooming has become more widespread. Many brands are changing the game by proving that natural ingredients can be just as powerful as synthetic options.
But there are a lot of natural men’s grooming brands out there, so it can feel overwhelming to try to make informed choices.
So if you’re interested in natural grooming products but don’t know where to start, this guide is for you.
These eight natural brands are all excellent choices, so no matter what your grooming needs and budget are, there’s something for you.
Bulldog is one of the most well-known natural grooming brands, and that’s largely because its products are carried by huge US retailers like Target and Whole Foods.
Bulldog’s products are all made from natural ingredients free of animal products, synthetic fragrances, and plastic microbeads. Instead, you’ll find ingredients like aloe vera, camelina oil, and green tea extract.
The brand’s lineup includes skin, shave, beard, and body products. (At the time I’m writing this article, they don’t offer any hair care products). As for pricing, most of these items land in the $10 to $20 price range, making Bulldog one of the most affordable choices on this list.
Oars + Alps
Oars + Alps isn’t your average grooming company — the brand was created to provide natural, durable options for people who lead active lifestyles. That sounds like a tall order, but the company has managed to pull it off thanks to its selective approach to ingredients.
The brand’s ingredients page does a great job of spelling out the Oars + Alps ethos. The brand avoids common toxins like formaldehyde and parabens while making use of effective natural ingredients like activated charcoal and Amazonian clay.
The products span the entire grooming range from shampoo to sunscreen, so you can find just about any grooming item. You’ll pay a little more than drugstore prices, but it’s not too much of a premium, especially considering what’s going into these products.
Brickell describes its approach to grooming as “nature meets science.” Natural products often get flak for being less effective, so Brickell set out to create products that could outperform those made with synthetic formulas.
You’ll find all your standard grooming fare (e.g., moisturizers, shaving creams, body washes), but Brickell’s catalog doesn’t end there.
The brand also offers a range of acne control products, as well as miscellaneous grooming items like cologne and lip balm. If you’re looking for one brand that can handle all your grooming needs, Brickell is a solid bet.
In terms of ingredients, you’ll be familiar with most of Brickell’s choices. Their labels contain recognizable compounds like jojoba, shea, and hyaluronic acid. In addition, the products are free from synthetics like sulfates, parabens, and phthalates.
“Natural” and “luxury” might seem like opposites to some, but for MALIN+GOETZ, these concepts go hand in hand. The NYC-based brand offers premium face, body, and hair products formulated with clean ingredients.
In addition to being natural, MALIN+GOETZ’s products are also designed for all skin types, including sensitive skin. Hydrating ingredients like jojoba, avocado, and honey provide a cleansing experience that’s tough on dirt but gentle on your skin.
Even though MALIN+GOETZ uses tried and tested formulas, the brand isn’t afraid to try new things. Look no further than the cilantro hair conditioner or cannabis body wash if you want to shake things up.
Trade Union Supply
Trade Union Supply is a hidden gem in the men’s grooming world. This Charlotte-based brand is a “plant-based modern apothecary” that offers natural hair and body products.
Trade Union sticks with natural mainstays like Candelilla wax, kaolin clay, and safflower oil. In addition, everything is sustainably made and hand-poured in small batches.
Hair products make up the majority of the brand’s catalog, but there are a few skincare products that also work well on beards. If you don’t have demanding skin care needs, you’ll probably be able to cover all your bases here.
I’ve used their products for years, and while I’m in no way affiliated with or sponsored by them, I can attest to their quality. (I’m a big fan of the Plant Based Paste.)
Most grooming brands have anti-aging products, but Grown Alchemist has made anti-aging its number one goal. The Australian luxury brand uses carefully selected natural ingredients, including amaranth, rosehip oil, and sea buckthorn, to formulate clean, natural products.
Grown Alchemist has almost everything with extensive skin, body, and hair care options. (That said, they currently don’t make any hair styling products). However, skin care is where this brand really shines.
These nutrient-rich formulas will cost a bit more, but if you’re serious about stepping up your grooming game, you should definitely consider Grown Alchemist.
You might recognize this brand from its offbeat ads that have absolutely exploded on Facebook and TikTok. But there’s more to Dr. Squatch than viral marketing — the company is all about creating natural products.
And the brand really does take natural manufacturing seriously. Its website has several pages dedicated to manufacturing transparency, and there’s even a detailed ingredient glossary.
For the most part, Dr. Squatch specializes in general body care. Bar soaps, deodorants, shampoos, and conditioners make up the bulk of the brand’s offerings. You’ll see a lot of the same natural ingredients on the labels: charcoal powder, shea butter, and jojoba seed oil, to name a few.
If you’re curious about Dr. Squatch, check out our review to get more information before buying.
Native is best known for its massively popular natural deodorants, but this brand also offers several body, skin, and hair products ranging from body washes to facial serums.
The lineup has most of the basics you need: shampoo, conditioner, moisturizer, cleanser, lotion, and more. All of these products are made with simple and clean ingredients like squalane, citric acid, and aloe leaf juice.
Everything is affordably priced as well, making it easy to get everything you need without overpaying. Overall, Native is best for guys who have simple grooming routines and just want to grab essentials that work well.
Which Natural Grooming Brand Is Right For You?
Even today, many people read the word “natural” and think “inferior.” But that doesn’t have to be the case, and these eight brands prove that.
Natural grooming isn’t a hipster fad — a product of clever branding. It’s a healthier, cleaner way to take care of your body. Who can argue with that?
Of course, some natural products will work for some people but not others, so you might need to try a few brands before you find something that sticks.
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