This buying guide spotlights minimalist clothing brands, which are perfect options if youโre into the Scandinavian minimalist aesthetic or want to build a lean, versatile wardrobe.
Upgrading your core wardrobe with โgood minimalismโ is like a cheat code for effortless fashion. Thatโs because Scandinavian style, which has become synonymous with minimalism in general, focuses on function, simplicity, and natural colors. They partner well together and with statement pieces.
Scandinavian minimalism is thoughtful and strategic but doesnโt look like it. Fortunately, if you shop with the right minimalist clothing brands, theyโll do the thinking and strategy for you.
Itโll be like you have fashion sense built into your closet, and youโll have fewer time-consuming decisions to make before you leave the house.
These 22 minimalist clothing brands are an effective place to start.
Minimalist Clothing Brands
Letโs start with clothes, then move on to shoes and accessories!
ASKET
ASKET is an eco-driven essentials brand offering everything from t-shirts and trousers to swimwear and beanies.
And in the spirit of versatility, even their menโs swimming shorts are laser-cut and cleanly tailored, so you can sport them in and out of the pool. All of their clothes pretty much boast this universality.
Their shirts are a good example of an upgraded and functional basic.
The fabric is compact and substantial, which offers durability, but itโs also comfortably unbulky. Theyโre even resistant to warping and fading, and the ribbed neck lets the structured body drape cleanly.
A lot of their clothes are made from recycled materials. ASKET offers care guides to ensure their pieces last as long as possible, and they have repair and revival programs too.
Everlane
Everlane is a lot like ASKET in that itโs focused on essentials in mostly neutral colors, but it comes at a more affordable price point ($98 for an overshirt instead of $220 at ASKET).
They arenโt as sustainability-focused, but their prices are more than fair. They also offer slightly more in terms of range, like stripes and rugby shirts.
In fact, the white and blue striped crewneck is one of their best-sellers.
When Everlane dips into patterns, they do a clever job of still keeping it pretty neutral. Even though blue goes with most other colors anyway, they go for a shade with gray undertones, making it even more versatile. Itโs a good example of a piece thatโs fun, but not loud, and basic, but not dull.
Plus, their shirts, like so many of their other pieces, are made of 100% certified organic cotton and come in sizes XS up to XXL.
L’Estrange London
Designed in London and crafted in factories in Europe, L’Estrange London is a line of upscale pieces designed to be modular.
Basically, if your closet were filled with just their pieces, the result would be a capsule wardrobe of interchangeable items ranging from casual to cocktail.
LโEstrange designs their pieces to cast the widest net possible. Thereโs the 24 trouser, which has a formal silhouette but a stretchy build, and a combination dress-pant-drawstring waist.
The drawstrings can, of course, be hidden. Then youโve got the modular shell jacket which is essentially two separates that can be worn three ways depending on the weather.
Plus, they only use renewable and recycled materials and offer free repairs.
COS
COS is H&MโS simpler and more sophisticated cousin, their stores often sharing the same block as designer boutiques. Theyโre made to go beyond seasons and have a few more expressive pieces than youโll find in most minimalist brands.
A few examples include shirts with diagonal stripes, the use of bleached denim, and even bolder colors, like their bright green button-up.
Still, the stripes are neutrally-colored, the bleach on the denim is limited to an accent at the bottom of the shirt, and bold shades tend to be solid and unaccented.
Basically, COS is a good brand for mid-priced minimal essentials and simple pieces with mild texture use.
Theory
Theoryโs biggest strength in the minimalist game is their ability to produce contemporary yet trend-resistant pieces.
Their suit jackets, for example, are a cross between a fashion-forward Thom Browne suit and a timeless Brooks Brothers Regent fit.
The โmattenessโ and semi-constructed look give it a modern feel, but the clean lines and sophisticated structure is undeniably premium. Itโs classic but not old and stuffy. Most jackets have matching pants available, so they can be worn traditionally or with a broken suit.
Another cool thing that Theory does is use innovative fabrics. Precision Ponte, which their Clinton jackets are made of, is a new abrasion and wrinkle-resistant knit thatโs easy to take care of.
Acne Studios
Sweden-based Acne Studios is a luxury contemporary fashion house that focuses on ready-to-wear pieces inspired by art and architecture.
Their neutrals are sturdily built and can be paired with other neutrals or be the anchoring piece in a streetwear look.
Though the clothes are simple, thereโs clear attention to detail when it comes to the tailoring and the wide range of materials used, including custom fabrics.
Their shirt jacket, for example, features a relaxed fit but a double-faced construction for versatility and ease of use. Itโs like having two shirts in one.
Their rib t-shirt is similarly-built and is made from recycled nylon. Acne Studios is a good brand to turn to if you want high-end minimalist pieces that can also be worn in a trendy style.
ARKET
ARKET builds easy day-to-night clothing by using relaxed but sturdy materials designed to survive repeated use. Theyโre also eco-focused, often using recycled goods.
A few excellent examples include their t-shirts, athletic wear, and their suits.
The t-shirts are part of their Menโs Basics and come in a midweight or a heavyweight option which is about 30% thicker and denser. Both are made with strong shoulders and a firm drape thatโs flattering for most body types.
They come in unique shades of neutralized non-neutrals like light green and dusty lilac.
The gym apparel is performance-focused but structured enough to wear outside of the gym. Meanwhile, their twill-woven suits are infused with sustainable hemp and feature a modern and relaxed look, still tailored enough for professional situations.
A Day’s March
A Dayโs March is a Swedish direct-to-consumer clothing label focused on long-lasting quality and design. Weโre talking eco-friendly pieces in flattering and non-intimidating shapes and builds.
One of the reasons A Dayโs March is so easy to shop with is they have a basic tier called their Core Uniform subline. Here, youโll find sweaters, oxford button-downs, and chinos, all in menswear neutrals like gray, white, and olive.
From there, you can tier up and check out their vests. Their fleece vests are classically designed with distinct touches like the flap-shaped bottoms.
Then thereโs their suits, which are loose and modern, the jackets fitting almost like utility shirts. Still, the clean lines and refined shades allow you to wear them pretty formally if you style them just right.
James Perse
Designer James Perse is the son of the owner of Maxfield, LAโs fashion boutique to the stars.
He started by designing a fashioned-up, high-end, but still versatile baseball cap for Maxfield. All of Perseโs pieces are rooted in this same philosophy of leveling up casual basics.
Some of Perseโs best-sellers include the staple linen shirt, which is 100% linen, โunfadably dyed,โ and mercifully machine-washable, and the double layer hoody, which is made of high-gauge jersey and softened for a lived-in feel.
He even levels up smart casual pieces, like the Luxe Lotus jersey polo. Itโs made of specially-spun cotton from Japan with a satin-like feel and sheen.
Luca Faloni
Italian brand Luca Faloni adds that jet-setter-on-holiday, no-sock-leather-loafers vibe to minimalism.
They offer a lot of free-flowing, comfort-focused pieces made of the finest materials.
They source premium cashmere from Cariaggi, linen and brushed cotton from historic Italian mills, and full-grain leather from Tuscany.
If youโre going for that off-duty Bond look, Luca Faloni has it down pat.
Their fine silk-cashmere polo is super versatile and can be worn with a suit jacket or shorts. It has an elegantly textured look and a lush feel. All of their pieces have this simple and fancy, but not loud, aesthetic.
Uniqlo
We all know Uniqlo as the Japanese casualwear brand that became a huge trend when it entered the US market and evolved into a basics staple โ especially if youโre on a budget.
They offer a lot of simple and solid-colored essentials in a range of sizes that go all the way down to XXS.
You can find $30 dollar polo shirts in every color, from heathered gray to light pink. Their merino sweaters are around $40 and often go on sale for as low as $10. Their dress shirts are also the most affordable decent-fitting pieces on the market and tend to be stretchy, machine-washable, and no-iron.
These pieces wonโt last you forever, but theyโre easy-care, cheap, and look pretty good. Uniqlo is an excellent option if you need a good-looking basic quickly and affordably.
Norse Projects
Unwaveringly Scandinavian in their roots and designs, Norse Projects offers highly adaptable pieces that come together to create a collection with โinfrastructure,โ as they put it. Basically, they take a classic interchangeable wardrobe approach.
This is best seen in their essentials line, which is founded in military clothes, workwear, and even ivy-inspired styles. They take utilitarian textures and references and then remix them into modern, wearable silhouettes.
Nothing in the collection is so fashion-forward that itโs impractical, and nothing is too utilitarian that itโs not versatile.
Outside of the essentials, Norse Projects has fun pushing the boundaries of neutrality. Their Algot Oxford, for example, is a two-tone button-down shirt in light, calm shades.
Form & Thread
Form & Thread serves up premium beyond-season menswear items with a focus on sustainability. Even their packaging completely avoids plastics and uses materials from FSC-certified suppliers.
Since they’re London-based, itโs no surprise that they offer stylish and effective outerwear.
The canvas atelier overshirt is made from a beautiful mid-weight cotton canvas with an enzyme finish that removes fine hairs and fibers, resulting in a soft, dirt-free surface thatโs less susceptible to pilling.
The cord liner jacket can be worn as a top or mid-layer and definitely gives stylish dad vibes.
Even their simple t-shirts are made from organic Supima cotton, which is twice as strong as regular cotton.
Minimalist Brands: Shoes and Accessories
You canโt nail the minimalist look without minimalist shoes and accessories. Throwing on a pair of Yeezys or pulling out a neon green wallet kind of ruins the vibe. Here are some shoes and accessories to add to your minimalist wardrobe.
Koio
Koio is a shoe brand specializing in leather
This is because their shoes are handcrafted in Marche, Italy, using locally-sourced leathers.
The brand prides itself on the fact each of their shoes passes through the hands of 42 artisans before being introduced to the market. The term โhand-madeโ gets tossed around a lot, but Koio takes it pretty seriously.
Their classic low-profile leather Capris are one of their most popular models. Also worth noting are their chukkas, leather Chelseas, and resort-ready slip-on shoes.
Oliver Cabell
Oliver Cabell is another bang-for-buck shoe brand with a lower price than Koio. Their specialty is timeless and essential silhouettes. They also source their manufacturers in Marche, Italy, the same place that brands at much higher cost brackets do.
Unlike other budget brands that vaguely mention how โparts are sourced in Europeโ or pieces are โput together in Asia,โ
And again, they offer all of the essentials ranging from casual (like their Low 1 white leather
Campbell Cole
Campbell Cole is an accessories and leather goods brand that designs and builds most of their goods in England. They sell simple and versatile belts, key rings, soft beanies made in Scotland, and leather pouches and bags.
All of their meticulously-designed wallets offer a minimalist look that sinks invisibly into your pocket, but none more so than their Simple Card Holder. It can hold up to six cards and is crafted from full-grain Italian and vegetable-tanned leather like all of their leather goods.
Vegetable tanning uses zero synthetic chemicals while providing depth of color that ages and patinates as good leather should.
Carl Friedrik
Carl Friedrik came about because the founders wanted to make carrying goods that were long-lasting, functional, but still elegant and stylish. This goal has made them a go-to brand for leather goods and luggage.
Their ultra handsome weekend bags, as an example, efficiently combine form and function. Though minimalist in design, the Palissy weekender features a zipped pocket, three open fabric pockets, and comes with a shoulder strap.
Theyโre constructed with vegetable-tanned Vachetta, which is untreated Italian leather most often associated with the tan accents of classic Louis Vuitton bags. Itโs supple, strong, and attractive.
Carl Friedrik sources their leather from a small family business in Naples, now in its third generation.
Artisan Lab
Artisan Labs sells the bare essentials but at the highest quality for the price, thanks to their small batch manufacturing.
The made-to-order approach also helps them avoid excess and focus on each individual product as sustainably as possible. Their lines include their footwear lab, their tailoring lab, and their leather lab.
The footwear lab includes minimal style shoes like all-white high-top and low-top
The tailoring lab offers limited, clean-lined clothes, while the leather lab is where they sell their accessories, including full-grain leather wallets and coin pouches, all with a five-year guarantee.
Instrmnt
I-AD is a Glasgow-based industrial design studio that makes Instrmnt watches, super practical and simple timepieces that almost transcend dress codes.
Even their field watch gets the Scandinavian treatment.
Itโs legible, luminous, and durable, as a military timepiece should be, but the gradual case shape and clever use of negative space on the dial give it a sleek look that would pair well with jeans or a suit.
All of their watches flaunt this stylish simplicity and versatility. Instrmnt employs a range of movements, including accurate Ronda quartz calibers and Seiko solars, and uses premium materials like sandblasted stainless steel and sapphire crystals.
The best part is that since Instrmnt is, as a brand, anti-flashy, their watches are all reasonably-sized, ranging from 36mm to 40mm.
Sternglas
Designed straight from Germany, Sternglas offers Bauhaus-style watches that partner beautifully with minimalist outfits. However, there are two qualities about Sternglas that separate them from other German-designed watch brands.
First, Sternglas employs bold colors and even sunray dials on some of their models.
But suppose you look at models like the limited edition Naos Automatik Argo, with its bright yellow track and lively orange hands, or the super lustrous Marus. In that case, youโll notice that the use of striking features is still tempered by an overall simple design.
Second, not only does Sternglas offer several 38mm watches for the small-wristed, but they have some of the slimmest cases in the industry. The Asthet manages to stuff a 42-hour automatic movement into its comfortably-wearing 8.5mm-high case.
Junghans
Junghans is arguably the main representative of German Bauhaus in the watch world, not least of which is because of their work with modernist designer, Max Bill.
His namesake line of Junghans watches sports the same design as the Max Bill clocks that are in the Museum of Modern Artโs collection.
So even if youโre going for a budget quartz version, it at least still has that art world credibility to the design.
Meanwhile, the Max Bill Automatic runs on a Swiss self-winding movement and comes in a 38mm case, protected by a sapphire crystal. All Junghan watches are built in the industrial-meets-minimal style as these flagship models are.
Anson Calder
Anson Calder is a travel-based brand that sells all kinds of leather accessories and goods, from wallets to iPhone cases.
They have a bare and functional aesthetic, and even their leather backpack has a slimmed-down style that gives it a simple and formal look. It can definitely pair with a suit and tie in a way a Jansport simply canโt.
Whether itโs their backpacks or weekender travel bags, though, all of their pieces are made with premium French or Italian calfskin leather and are made in the USA.
The surface of the leather is even treated with a patented coating that makes it stain and water resistant and allows the leather to keep its color.
Minimalist Style FAQs
Here are some answers to common minimalist questions.
What Is Minimalist Fashion for Men?
Minimalist fashion for men includes clean, classic lines, silhouettes that arenโt too tight but relatively close-to-body, and neutral shades like gray, cream, navy, and olive.
All dress codes should be represented using timeless and trend-resistant pieces like a polo shirt, dark jeans, and a pair of dress pants. Avoid patterns and graphics.
Is Uniqlo Minimalist?
Uniqlo focuses on casualwear, which has a lot of overlap with minimalism. That being the case, they offer a lot of solid colors and essentials, appropriate for minimalist wardrobes.
How Can I Make a Minimalist Wardrobe?
Consider the essentials and look to menswear neutrals when it comes to colors. Again, make sure all dress codes are represented with as few clothes as possible.
For example, unless you wear a suit every day, you probably donโt need more than one or two full suits. The brands on this list are a good place to start!
How Many Clothes Does a Minimalist Need?
It depends on your lifestyle, but as long as you have a unique outfit every day of the week, youโre good to go. If you wear t-shirts or button-downs every day, that means having around seven shirts, since shirts need to be washed after every wear.
Youโll need less when it comes to suits, jeans, and khakis since they donโt need to be cleaned as regularly.
Conclusion: The Versatility of Minimalism
Overall, minimalist wardrobes are incredibly practical and efficient. With the right brands, neutral doesnโt have to mean boring, and universal doesnโt have to mean inexact.
That being the case, effective minimalism can be incorporated into basically any guyโs personal style.
Questions? Comments? Leave them below!
Daniel Hakimi says
I’ve seen everlane accused of greenwashing and general ethics-washing.
Asket is the real deal, though.
Brock says
I’ve heard mixed things about their actual footprint, but I’ll give credit to Everlane for being the Tesla of apparel: no one cared about transparency until Everlane made it cool. ASKET probably wouldn’t even exist without Everlane.