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Home / Blog / Announcements

Introducing The Modest Man Casual Button Up Shirt

Published on November 30, 2015 by Brock McGoff · Announcements May contain affiliate links (what's this?)

If you want detailed info about what went into this shirts, including pricing and design choices (colors, fabrics, details), watch this video:

If video isn’t your thing, here’s what you need to know:

These shirts are handmade in the USA from premium Japanese cotton. They’re available in three different fabrics:

  1. White Brushed Twill (The Aziz)
  2. Blue Chambray (The Elijah)
  3. Grey Broadcloth (The Jason)

All three shirts feature the same design and fit, and every detail has been designed from scratch with the shorter man in mind.

The Aziz

The Aziz contrast button stitching

The price is $98 per shirt, which is a steal for a shirt like this (similar shirts go for $160+). Only Texas residents pay sales tax.

Your shirt will ship in early/mid February. Returns are easy and free.

If you have any questions about the shirts, hit me up or leave a comment below.

Thanks for your support. I hope you love your new shirt(s)!

Pre-Order TMM Casual Button Up Shirts

Announcements Aziz Ansari, button down shirts, button up shirts, Elijah Wood, Trunkist

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About Brock McGoff

The Modest Man founder, Brock is an aspiring minimalist who enjoys working out, spending time with his family, discovering new brands and creating great content.

Background: Brock McGoff has a bachelor's degree in psychology and a professional background in digital marketing. He believes that men's fashion is just one facet of self-improvement, and he started The Modest Man to help regular guys feel more confident by improving their appearance.

An east coast native, Brock currently lives in Arizona with his wife and daughter. When he's not working, he spends time with family, training BJJ, reading/listening to books and podcasts, and unsuccessfully trying to decide which movie to stream.

Expertise: Brock has built a men's lifestyle YouTube channel with over 400k subscribers. He's also worked as the creative marketing manager in a men's apparel startup. Brock has been quoted in, mentioned by or featured in publications like Esquire, Huff Post, Men's Health, WWD and Forbes.

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Reader Interactions

Comments

    Ask Me Anything Cancel reply

    Got questions? Want to share your opinion? Comment below!

  1. Al says

    March 27, 2019 at 10:05 pm

    Dang, I really want to try these shirts! No longer available I presume?

    Reply
  2. Jefry Lian says

    March 13, 2017 at 4:07 am

    are we still able to buy this now or in the future?

    Reply
    • Brock says

      March 13, 2017 at 2:39 pm

      Not now but possibly in the future!

      Reply
  3. @shtickhappens (@shtickhappens) says

    January 8, 2016 at 6:43 am

    where is it made?

    Reply
    • Brock says

      January 8, 2016 at 11:17 am

      Made in USA (Chicago).

      Reply
  4. Jean O'Boyle says

    December 25, 2015 at 7:36 pm

    Congrats Brock they are nice shirts.

    Reply
  5. Cecil says

    December 13, 2015 at 11:39 pm

    These shirts look fantastic! Makes you look very young haha.

    Reply
  6. Henry says

    December 5, 2015 at 5:18 pm

    Hey Brock! Most likely going to be getting all three, by any chance could you tell me what pants your wearing with the Jason shirt? The color contrast is brilliant!!!

    Reply
    • Brock says

      December 6, 2015 at 10:00 am

      Awesome! Yeah, I love these pants. They’re the Heritage “Skinny” Five Pocket pants from BR. I got them a couple of years ago and can’t find that exact color/style online. But they are avail in a cool black denim.

      Might be able to find them on eBay or something.

      Reply
  7. Ben says

    December 3, 2015 at 8:50 pm

    Hey Brock, These shirts look great! I have a 36″ chest but a 30″ arm. Would I be okay with the 35 shirt?

    Reply
    • Brock says

      December 3, 2015 at 8:56 pm

      Should be okay… if it helps, here are the actual garment measurements for the 35:

      Chest (pit to pit): 19″
      Waist: 17.5″ (six inches down from pit)
      Hip: 18.5″ (widest part of shirt, bottom of hem)
      Shoulder: 16″ (at most narrow part, just above the yoke seam)
      Length: 26.75″ (collar seam to bottom, down the back)
      Sleeve: 29″

      Might want to compare those numbers to a shirt that fits well, just to be sure!

      Reply
      • Ben says

        December 5, 2015 at 7:09 pm

        Great! Thanks so much! This is very helpful.

        Reply
  8. Charlie says

    December 2, 2015 at 11:58 am

    what is your chest size Brock? I’m 5’6.5 150 pounds athletic built, and my chest is 41 inches. I’m tempting to get all 3 but not sure how it will fits.

    Reply
    • Brock says

      December 2, 2015 at 3:20 pm

      Hey Charlie,

      My chest is about 36″, and the 35 shirt fits me perfectly (because I was the fit model). If you have a true 41″ chest, I think the 41 would be your best choice.

      Are you concerned that other parts of the shirt would be off if you bought size 41? Let me know, I can help!

      -Brock

      Reply
      • Charlie says

        December 2, 2015 at 3:39 pm

        yeah I think 41 might be my best bet. I don’t think there’s anything that I should be too concerned about. Just gotta wait and see how the shirts will fit. Thanks Brock!

        Reply
        • Brock says

          December 2, 2015 at 3:40 pm

          Thank YOU…keep me updated on how you like them!

          Reply
  9. Nathan Buia says

    December 1, 2015 at 7:28 am

    Hey Brock! Super pumped that these are finally out! One question – how long will they be available for purchase?

    Reply
    • Brock says

      December 1, 2015 at 8:00 am

      Thanks! They’re available until Dec 30th.

      Reply
  10. ocratoxinaare says

    November 30, 2015 at 6:01 pm

    I know people say that there aren’t stupid questions but should i measure myself or a shirt that i like and fits?

    Reply
    • Brock says

      November 30, 2015 at 6:04 pm

      Measure yourself. If you know your true chest size, go with that!

      Reply
  11. ocratoxinaare says

    November 30, 2015 at 4:33 pm

    Oh, I really like them. Im tempted to buy one or two. But I’m kinda confused about the measurements. How should I measure arm and back lenght? From exactly where to where?

    Awesome work ,Brock!

    Reply
    • Brock says

      November 30, 2015 at 4:39 pm

      Good question! Back length is from the back collar seam (where the collar meets the back panel) to the bottom of the shirt, right down the center of the back of the shirt.

      Arm length is from the collar seam above the shoulder (side of the neck) to the end of the sleeve cuff.

      Does that clear it up?

      Reply
  12. Simon Miles says

    November 30, 2015 at 12:36 pm

    As an international buyer, with the extra cost and hassle of returns, I wasn’t sure at this price. But I have to agree, Brock, the quality looks really exceptional, so I may be tempted after all! What I would really appreciate (particularly as returns are such a pain in the ass for international buyers) is the actual garment chest measurements for the different sizes.

    Reply
    • Brock says

      November 30, 2015 at 12:40 pm

      Good question… I don’t have that data for all the sizes at the moment. But I just measured the 35 – it’s 18″ pit to pit (across the chest).

      I’ll try to get more data for other sizes!

      Reply
  13. Mike mills says

    November 30, 2015 at 11:59 am

    Nice job! I’m glad that you finally got this product out.

    Reply
    • Brock says

      November 30, 2015 at 12:00 pm

      Thanks Mike! I owe you a call btw. Been busy with this but let’s catch up soon.

      Reply

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