I'm excited to announce that I've officially joined forces with Peter Manning NYC!
Big news! I've made the decision to partner with PMNYC. See below for a quick summary of what happened, or read on for the full story.
I’ve joined forces with Peter Manning NYC by becoming a manager and part owner in the company.
I’ll be handling content marketing and helping with branding and product development.
This means I’ll be producing the same educational, easy-to-digest content you’ve come to expect from TMM, now over on Peter Manning’s channels.
I’ll keep running TMM separately, as an independent entity. It will still be a source for unbiased reviews and in-depth content, but I won’t do any paid promotions for PMNYC competitors. The good news is, there are few that truly compete at PMNYC's level.
In fact, you’ll see less sponsored content on TMM, in general.
I’ll be in New York City once a month to hang out with the PMNYC team, create content and work on refining and developing the product line.
I’m so excited about this partnership. It almost feels like it was inevitable. I’m proud to be part of such an awesome, growing clothing brand!
The Long Story
I started The Modest Man in late 2012 as a style blog for shorter men. My mission was to help guys who are below average height feel more confident by improving their style.
At the time, I had no idea that another couple of guys were embarking on the exact same mission up in New York City: Peter Manning and Jeff Hansen.
We quickly found each other, and Peter Manning NYC was one of the first brands to send me free samples, back when I didn’t have very many readers (and no YouTube channel or social media presence).
I published an interview with Peter on the blog and started recommending (and wearing) PMNYC clothes all the time.
As PMNYC grew, they started buying advertising space on my site. They were one of the first companies to support The Modest Man financially.
They would also send samples of new products they were releasing. They weren’t just looking for promotion – they were asking for feedback too. And I gave them feedback. If something didn’t fit perfectly, I would tell them, and they would listen.
Over the next few years, TMM and PMNYC both grew substantially. I started running TMM full time and began putting lots more effort into the YouTube channel.
Led by CEO Jeff Hansen, PMNYC built a team of talented people, and they expanded their operation to include an awesome fit shop in midtown Manhattan.
They continued to support my work and I promoted them every chance I got because, frankly, I found myself wearing something from Peter Manning NYC almost every day.
I also met the PMNYC team a couple times during trips to New York, and we got along really well. They’re just good people – smart, nice and driven.
Over the past couple years, I thought a lot about starting my own clothing brand for shorter men.
After all, my mission to help guys dress better and feel more confident, and I do this by giving you advice on this blog and over on the YouTube channel.
But advice only goes so far. It’s one thing to explain how a dress shirt should fit, but if you can’t actually find a dress shirt that fits properly, all of the advice in the world won’t really help.
So I always thought that I would start my own line at some point, possibly under The Modest Man brand.
While I never dove head first into the apparel industry, I did get my feet wet when I created a limited run of button up shirts for shorter men a couple years ago.
They were a big hit with TMM readers (more than 100 of you pre-ordered shirts), but the whole process brought to light how little I knew about pattern making, supply chain, e-commerce and all the other stuff that goes into making and selling clothes.
Getting a new menswear brand off the ground, especially a profitable one, is a huge undertaking. I knew that it wasn’t something I wanted to do alone. I needed partners.
And over the past year, several different groups have contacted me about potentially partnering on a clothing line. But the more I thought about it, the more I realized that partnering with Peter Manning NYC made sense. Here’s the thing:
If I started my own brand, and everything went well (best case scenario), in five years it would look very similar to what Peter Manning is right now. Sure, there would be small differences in fit and aesthetic, but the big stuff – the important stuff – would be almost identical.
So when I told Peter and Jeff that I was thinking about starting something, it didn’t take long for us to start talking about partnership.
We quickly came to an agreement that made me an owner and manager with Peter Manning NYC. I flew to New York to shake hands, and we were off to the races.
Needless to say, I am thrilled about this new role and venture, and I hope you’re excited too! Of course, you might have some questions, so I'll do my best to answer them:
What will happen to The Modest Man?
This partnership agreement is between me (the individual) and Peter Manning NYC (the company). TMM is still a separate, independent entity, and I’ll continue to run it as before.
Will I promote other short men’s brands?
There are more brands for shorter men emerging each year, and I will always check them out and let you know what I think about them.
For example, this page will always be kept up to date.
The only thing I won’t do is paid promotion for competing brands. In other words, you won’t see any sponsored posts or videos featuring other short men’s clothing brands.
Honestly, though, I haven't come across any brands for shorter men that are anywhere near Peter Manning NYC in terms of what they offer and how many people they reach.
What about other sponsorships?
I never wanted TMM to rely heavily on sponsors. There’s nothing inherently wrong with sponsorships, and sponsored content done the right way is totally fine. But I prefer non-sponsored, totally unbiased content.
Since my new role with Peter Manning is a paid position, I don’t need to rely as heavily on sponsors. So you’ll see less sponsored content on TMM going forward.
What will I do at Peter Manning?
My main goal is to make awesome content, just like I try to do here on TMM. So I’ll be producing articles, photos and videos to educate men and help them dress better, featuring Peter Manning NYC’s products.
This is great because they already have some amazing models, a full line of clothing, an awesome photographer, and a sweet NYC showroom to shoot in.
I’ll also help with product development. For example, this includes:
- Tweaking the fit of their most popular items
- Helping develop slim and athletic fits for their shirts and pants
- Choosing colors, fabrics and details for future seasons
- Adding new products to the lineup
I’m really excited about this part!
How will this affect you (the readers)?
This is great news for TMM readers. Why? Because you can influence Peter Manning NYC through me. All the feedback you’ve given me over the years about the brand will be taken into consideration.
For example, I’ve heard from a few people about how Peter Manning’s Everyday Shirts fit. Some of you want a slimmer fit, and I agree. Now I can tell you not to worry – we’re working on it.
The team is very open to feedback. They listen to us. My goal is to help make the brand even more awesome than it already is, and I'm looking forward to your help!
Questions or comments? Leave them below!