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Home / Blog / Resources / Income Reports

Income Report: Q3 2015

Published on October 2, 2015 by Brock McGoff · Income Reports May contain affiliate links (what's this?)

It’s that time again! While this blog is mostly about style for shorter men, I take time each quarter to publish an income report.

Income Report Q3 2015

In other words, I write a post every three months detailing exactly how I make money with The Modest Man – and how much.

Why do this? Several reasons:

  • I like being totally transparent.
  • People often ask if and how I make money blogging.
  • It’s fun to write about online business.
  • I want to inspire potential bloggers and online entrepreneurs.

If you’re totally new to the world of blogging, and this is the first TMM income report you’ve come across, you should read this post first:

How Does This Blog Make Money?

If you don’t feel like reading that post, just know that bloggers basically make money in three different ways:

  1. Earning affiliate commissions (from recommending products)
  2. Selling advertising space (banners, sponsored posts, etc.)
  3. Selling their own products (digital or physical)

I’ll break down how much I made from each revenue stream, plus expenses and total profit.

Ready? Let’s do this!

Affiliate – $1,851 (up 25% from Q2)

  • RewardStyle – $420
  • Amazon – $515
  • Modern Tailor – $792
  • Other – $124

Affiliate earnings are up, which is always nice to see. I actually don’t know what drove this bump in MT sales. Maybe wedding season?

Amazon earnings were also up – a direct result of the best no show socks post.

Advertising – $4,679 (up 33% from Q2)

  • Direct Ads – $1,850
  • Google AdSense – $109
  • Sovrn – $354
  • Sponsored Posts – $2,375

It was a great quarter for advertising, mostly due to sponsored posts. I don’t want this site to be full of sponsored content, so I’m focusing on high quality partners.

This means forming long-term relationships with brands I believe in.

I’d rather negotiate a whole sponsorship package – blog post, email, banner ad, social media – with one or two awesome sponsors each quarter, rather than making small, one-time deals with a new company every week.

I turn down 90% of sponsorship opportunities. And remember: I will always tell you when a piece of content is sponsored. I value your trust above all else!

Products – $2,434 (down 16% from Q2)

  • The Modest Man Style Guide* – $2,434 (up 49% from Q2)
  • Live Training Class – n/a

*This is the new and improved version of the Short Man Style eBook. Everything about it is better than the original, which is why sales have increased.

Since I focused a lot of time and energy on creating the new guide, I decided not to offer the live training again.

So product revenue is technically down from Q2, but that’s because I only offered one product in Q3 (the new guide).

Total Revenue = $8,964 (up 13% from Q2)

TMM Q3 2015 Income

Of course, I also have expenses. These can be broken down into two basic categories: recurring and one-time.

I list these expenses so you can see how much of this income is actual profit.

Recurring Expenses (paid monthly, totaled for Q3)

  • ConvertKit – $447
  • Cell Phone – $330
  • LeadPages – $201
  • Edgar – $147
  • Internet – $120
  • Wistia – $75
  • Bluehost – $48

One-Time Expenses (paid monthly, totaled for Q3)

  • Shirt Designer – $675
  • PayPal Fees – $135
  • Facebook Ads – $122
  • Dreamstime – $39

Total Expenses = $2,339

The biggest recurring expenses for me are web apps like my email service provider (ConvertKit) and marketing tools (LeadPages, Edgar).

This quarter’s one-time expenses included my first payment toward The Modest Man shirt. This design process is a bit of an investment, but I’m confident that it will pay off (and hopefully take TMM to a whole new level).

Total Profit = $6,625

The business is growing, but I’m still doing some freelance consulting to supplement my income. Even with this extra income, I’m not making as much as I was at my last “real” job.

But I love what I’m doing and wouldn’t trade it for the world. I make my own schedule and decide how to spend my time. My success (or failure) is on me, no one else.

Plus, I get to connect with people like you – every single day. And that is priceless!

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Income Reports blogging, business, income report, passive income

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About Brock McGoff

The Modest Man founder, Brock is an aspiring minimalist who enjoys working out, spending time with his family, discovering new brands and creating great content.

Background: Brock McGoff has a bachelor's degree in psychology and a professional background in digital marketing. He believes that men's fashion is just one facet of self-improvement, and he started The Modest Man to help regular guys feel more confident by improving their appearance.

An east coast native, Brock currently lives in Arizona with his wife and daughter. When he's not working, he spends time with family, training BJJ, reading/listening to books and podcasts, and unsuccessfully trying to decide which movie to stream.

Expertise: Brock has built a men's lifestyle YouTube channel with over 400k subscribers. He's also worked as the creative marketing manager in a men's apparel startup. Brock has been quoted in, mentioned by or featured in publications like Esquire, Huff Post, Men's Health, WWD and Forbes.

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Reader Interactions

Comments

    Ask Me Anything Cancel reply

    Got questions? Want to share your opinion? Comment below!

  1. pautratrem says

    October 7, 2015 at 11:45 am

    You deserve this success, so much efforts for us shorter gents, thank you !

    Reply
    • Brock says

      October 7, 2015 at 11:50 am

      Thank you sir!

      Reply
  2. Hung J says

    October 4, 2015 at 10:51 pm

    This is refreshing, a blogger being transparent with their earnings. I am in the early stages of starting a men’s fashion sock line – I look forward to hopefully working with you in the near future Brock. Best of luck.

    Reply
    • Brock says

      October 7, 2015 at 11:56 am

      Bamboo socks, eh? Looks cool. Let me know when they’re ready!

      Reply
  3. Matthew says

    October 2, 2015 at 12:51 pm

    Great to see things going well, I hope your success continues. It’s always good to hear of entrepreneurial endeavours working out, especially when people are living their passion.

    Reply
    • Brock says

      October 2, 2015 at 1:48 pm

      Thanks for the support, Matthew!

      Reply

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