Cladwell Review: How to Build a Perfect Wardrobe

Sponsored Post: This post was made possible by Cladwell. I started using Cladwell back in 2014 after meeting the co-founders at StyleCon in LA, and I think it's a great tool for you. Read on to find out why!

Here's a simple yes or no question for you:

Is your wardrobe complete?

If you're like most men, the answer is “no” or “I have no idea…”. And that's okay. You're perfectly normal!

The fact is, building a wardrobe – and shopping for clothes, in general – is confusing and way too time consuming.

But it doesn't have to be. You're about to learn how to hack the entire process and take the mystery out of shopping once and for all.

Cladwell Review

If you aren't sure whether or not your wardrobe is complete, ask yourself the following questions:

  • Are you ready for any occasion, from a summer wedding to a family ski trip?
  • Have you ever struggled to put and outfit together or even been late because you didn't know what to wear?
  • Have you ever had to buy an article of clothing at the last minute right before an important event?

If you answered “yes” to any of these questions, your wardrobe probably isn't complete. Maybe you don't have enough clothes. Or maybe you have plenty of clothes, but you don't like most of them.

This has probably led to frustration on more than one occasion. You might even feel overwhelmed at the thought of trying to fix this problem.

That's okay. You're not alone. The vast majority of men feel the same way.

It's this feeling that leads men to believe that there's no such thing as a complete wardrobe. That shopping for clothes and acquiring new outfits is a never-ending process that – let's be honest – kind of sucks.

Believe it or not, a tech company called Cladwell is solving this problem. Here's how…

Shopping Is NOT a Never-Ending Activity

Building a wardrobe can be a long and expensive process, but it doesn't have to go on indefinitely.

It is possible to buy a specific set of items and be done, at least until your situation in life (or waistline) changes significantly.

You probably don't need as many items as you think.

One of my favorite bloggers, Barron from Effortless Gent, has a philosophy called Lean Wardrobe that's all about owning the minimum amount of clothes possible.

Antonio from Real Men Real Style talks about building an interchangeable wardrobe in which every item can be paired for endless possibilities.

These two men are stylish dudes (trust me, I've hung out with them). They live, eat and breath menswear, but they don't own a ton of clothing.

Their wardrobes are complete, which means that shopping is now a low pressure, enjoyable and completely voluntary activity. Plus they never have to scramble to put together an outfit at the last minute.

So how does an everyday guy build a complete wardrobe? The first step is to understand exactly what you need. This is where Cladwell comes in.

What Is Cladwell?

First and foremost, Cladwell is a startup company – a group of entrepreneurs on a mission to help every man “look great and feel awesome”.

I think that's pretty cool, especially since I'm also an entrepreneur, and I'm also on a mission – to help shorter men look and feel amazing.

How is Cladwell doing this? They built a website that analyzes everything about you – your personality, style preferences, lifestyle, body type, eye color, budget and so on – then generates the perfect wardrobe.

They call this a “capsule”. Your capsule might consist of seven pairs of pants, two belts, four pairs of shoes, ten shirts, etc. Or, depending on your style profile, it might include a few suits and a larger collection of dress shirts.

Here's a video of me creating my Cladwell profile in under two minutes:

The cool thing is, Cladwell tells you specifically which items you need, down to the color (e.g., one pair of grey chinos).

It even recommends where to buy these items and only shows you brands that fall within your budget.

What About Fit?

Cladwell uses your body type and basic measurements to suggest clothes that should fit, but that doesn't mean everything they recommend will fit perfectly.

As you know, short men have a very hard time finding clothes that fit properly. So, for example, if Cladwell recommends a white dress shirt from Nordstrom, it might need some alterations.

But I don't fault Cladwell for that. Their mission isn't to help you find clothes that fit. That's MY mission. Cladwell helps you figure out which clothes you need.

You should use your own experience (and my advice) to make sure your clothes fit and flatter your body type.

Here's the best part about Cladwell: once you buy and item, you just log into your account and check it off the list. Now you're one step closer to the perfect wardrobe.

Check off what you own

Whether you budget for one item a month or just buy everything you need at once, there is a clear finish line.

You – 1, Shopping – 0

High five!

Try Cladwell for Free

You should definitely check out Cladwell for yourself. It's free to try for a week, so go ahead and create an account.

I want to know what your color palette is, so once you finish your style profile, leave a comment below.

(For the record, mine is “deep winter”.)

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  1. Brock – Cool site, but outside of “try it free for a week”, you don’t really cover the fact that it’s $14.99 for some sort of term. That (to me) seems a little steep for clothing recommendations, although it’s a very cool idea.

    • Yeah, I didn’t want to get specific with prices because they just started charging and seem to be experimenting with different options/fees. I think a low monthly fee would be cool (like $5/month). Would you pay that?

      Either way, definitely worth trying it out for free.

      • Unless they’re doing in depth research to find clothing deals, providing wardrobe outfit recommendations daily with updated combinations, I find it very displeasing to pay them a monthly rate. It just seems like a great idea that’s now being capitalized upon, it was so cool when it was a free service and that everyone could dress better by using. I say they should charge the companies who advertise on their site, j.crew, asos, ect…. no the consumers.

        • Fair enough. I think they’ve created a really cool service, and the struggle now is how to monetize it. One model is to collect affiliate earnings (i.e., commissions when you buy something they recommend).

          The problem with that is, you only make a few dollars at a time, so you need LOTS of traffic and purchases to make any real money (trust me, I know this firsthand from this site).

          The other model is to charge this fee. It definitely alienates a lot of people who would prefer to use a tool like this for free, and that kind of sucks. But then again, they are a business, and they do have full time employees working on the site/tool. Shouldn’t they get paid for their work?

          It’s a tough call! Thanks for weighing in.

  2. Didn;t you say in your video that you’re “Deep Winter”?

  3. It is a great website indeed. Most people are not going to know what they need to wear for the season or color patterns for their body and skin tone. I love that it goes more in depth like that. For people that need guidance this is a perfect place to get started.

  4. Warm Spring colour palette here. At the moment I seem to have a lot of clothes I purchased a while back that just don’t fit right and never get worn. I am keen to make sure that in the future I only buy pieces that I know will get use. This site looks like an interesting approach to building out a wardrobe. Thanks Brock!

  5. Johannes says:

    Brock – I’m an Urban Dweller, Soft Autumn. After watching your video on how to choose color I stumbled upon Cladwell and tried it for their one week free trial. I already own 90% of what was suggested but I was hoping for suggestions on how to put these items together. That’s my biggest wardrobe dilemma, putting what I have in my closet into action without thinking too hard about it. Cladwell’s process is pretty cool however a monthly charge isn’t. If they had more supporting content I may have been tempted to stay.

  6. I discovered Cladwell on my own a while ago. Since then, I’ve been sticking to the colour scheme. I, too, am Deep Winter! 🙂

  7. Definitely love the idea of this startup, and it’s a great one for those guys out there that just don’t know/care/have the time to build a wardrobe.

    Josh – The Kentucky Gent

  8. I’m Deep Winter also, haha. I’m also one of the few that joined Cladwell back when it was free, so lucky me, i guess.

  9. Matthew Ferguson says:

    Soft Autumn urban dweller:)

    What do you think about J. Crew shirts? Are they worth what they charge? Also, are you a fan of Brooks Bros?

    Thanks Brock

    • J. Crew shirts have the same problem as most other shirts – they’re too long in the sleeves and torso. Otherwise, I love the look and feel of them, and I like that they’re slimmer fit.

      I know a lot of shorter guys who love Brooks Bros. For me, the cut is a little classic (I need something slimmer).

  10. How do I try Cladwell for free? Is that still available? Although I watched a video that addresses Cladwell for students, I’m still not 100% sure this is appropriate for me, sight unseen.

  11. I used the service for a while before it became paid. I loved having this kind of reference, but I’m not buying something new every month.

    Paying $7/month for something I only use sporadically is just too steep of a price for me.

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